The tobacco industry uses multiple marketing tactics to normalize and promote tobacco use in our communities. They earn brand recognition by sponsoring events, team, individuals or facilities by providing financial support for activities, promotions and services. In turn, they can be seen as “good corporate citizens”, while continuing to sell a dangerous and deadly product.
Tobacco companies also contribute financially to events, venues and organizations through corporate giving. Although less visible, their support targets museums, dance troupes, university research and community organizations.
Anyone can adopt a policy to NOT accept tobacco company sponsorship for your organization, team, event, venue or company. Download a sample policy.
How You Can Help
Let organizations and event organizers that receive tobacco company sponsorship know that you are opposed to this acceptance of tobacco money and urge them to stop doing so.
Contact the American Lung Association in California at 619-683-7520 or firstname.lastname@example.org